When trying to manage your social media channels as a small to mid sized home improvement company, there are several considerations. How much time are you are spending vs. the time you should be spending on administrative tasks, sales calls, or your primary function (building homes, repairing pools, plumbing calls, restoring a deck or other business functions that earn you direct income)??
Ask yourself these questions:
How often are you posting?
Which channels are you active on and why did you choose those channels?
What type of content? (photos, references, how-to or other instructional)
Is your content just promotional (all about you) or are you trying to engage your potential customers in a conversation?
Do you have a strategy or did you just start posting?
Here are 5 Considerations that it may be time to “Hire a Professional”!
- Lack of Results or Engagement
- If you’re posting often (minimum of 3+ times per week) and not seeing a significant increase in followers, likes or comments, it is time to evaluate your strategy. Are you getting visits to your site or phone calls to schedule appointments?
- Time Commitment is too high.
- Managing social media takes a significant amount of time to be effective. Consistent, creative content creation is time consuming, difficult without the right creative tools and without a strategy, it might be time to hire someone, especially if you are neglecting other business tasks.
- Inconsistent brand voice and messaging.
- Yes, your company has a voice or aren’t you hearing it? Did you spend 10 minutes at the dining room table one night and say “Hey, we need to start a x company” and didn’t think out why or how you were going to stand out from your competitors or even if there was enough market capacity for your service or how your brand was going to tell your story?
- Need for Strategic Planning and Analysis
- Managing your online presentation is vital for sales, reputation management and customer relationship management. Do you know what you’re looking at in your post performance data and how to shift your efforts based on that data?
- Specialized Skills
- As mentioned in #1, do you have the skills for creating images and writing copy that engages your potential customer? It takes special skills or creative tools to develop content that will deliver on your strategic plan.
We are always researching sites to help make social media management easier, here’s one we came across: https://get.socialbee.io/monn05cph7ig
At Houzewerks, we are not just a directory where homeowners connect with vetted home improvement service providers; We also connect you with marketing pros to help you grow your business. It is our passion to help small to mid sized companies grow!
